Alejandro Monge

I'm an Art Director currently working at Kitchen and living in Madrid.

Stay tuned to this space for a fresh selection of my work. Additionally, you might like to check my website and Flickr.

Reach me at tensiondigital [at] gmail dot com.
Nigredo theme by Redfield.
Photograph

Bankinter - Home Equity
This is an illustration comissioned by Bankinter for use in print and e-mail pieces. Click it to see it bigger, or take a look at the line work.

Bankinter - Home Equity

This is an illustration comissioned by Bankinter for use in print and e-mail pieces. Click it to see it bigger, or take a look at the line work.



May 11, 2010, 2:09pm

Photograph

Bankinter - Seguro 100
Art direction and photography.

Bankinter - Seguro 100

Art direction and photography.



February 12, 2010, 3:27pm

Photograph

Cuatro - La Búsqueda
Art direction and photo retouching in this print ad for La Búsqueda, a reality TV show of Cuatro television. It was featured full-page in El Pais on January 2010. Check out this sequence if you want a little insight on the process.

Cuatro - La Búsqueda

Art direction and photo retouching in this print ad for La Búsqueda, a reality TV show of Cuatro television. It was featured full-page in El Pais on January 2010. Check out this sequence if you want a little insight on the process.



January 22, 2010, 1:00pm

Photograph

Condometric
During my time at the interactive agency Milimetrado, I was responsible for the creativity, art direction and copywriting behind the successful viral campaign Condometric (a condom that measures the penis’ lenght). A fake product marketed through a spoof -yet plausible- website, we were able to reach a top mark of 70.000 visitors a day and mentions in the media (20 Minutos, La Sexta TV, BoingBoing and Gizmodo among others).
Condometric served as a gateway to thousands of potential customers into our newly launched e-shop Curiosite (the actual product). A real condom retailer from the Nederlands even called us asking for an order!

Condometric

During my time at the interactive agency Milimetrado, I was responsible for the creativity, art direction and copywriting behind the successful viral campaign Condometric (a condom that measures the penis’ lenght). A fake product marketed through a spoof -yet plausible- website, we were able to reach a top mark of 70.000 visitors a day and mentions in the media (20 Minutos, La Sexta TV, BoingBoing and Gizmodo among others).

Condometric served as a gateway to thousands of potential customers into our newly launched e-shop Curiosite (the actual product). A real condom retailer from the Nederlands even called us asking for an order!



January 15, 2010, 4:58pm

Photograph

Advira - Christmas 2009
Rejected illustration for a flash-animated Christmas card for the consulting firm Advira. The client finally chose this more corporate one, in which I did the programming and animation.

Advira - Christmas 2009

Rejected illustration for a flash-animated Christmas card for the consulting firm Advira. The client finally chose this more corporate one, in which I did the programming and animation.



January 01, 2010, 7:36pm

Photograph

NH Hoteles - Wi-Fi
Art direction and photo retouching for this print ad of NH Hoteles advertising free Wi-Fi internet access in all its hotels. Check out the sequence for extra details on this piece.

NH Hoteles - Wi-Fi

Art direction and photo retouching for this print ad of NH Hoteles advertising free Wi-Fi internet access in all its hotels. Check out the sequence for extra details on this piece.



August 21, 2009, 7:52pm

Photograph

Jesús del Pozo
This is a pitch I made at Kitchen for the new website of the fashion firm Jesús del Pozo. It got cancelled in the end due to budget concerns, but I loved every part of it.
The idea behind the design was to develop a virtual worskshop to showcase (in the most immersive way possible) the process and collections of the brand. You can watch a slideshow with some screenshots.
And the screenshots in JPG format: #1 #2 #3 #4

Jesús del Pozo

This is a pitch I made at Kitchen for the new website of the fashion firm Jesús del Pozo. It got cancelled in the end due to budget concerns, but I loved every part of it.

The idea behind the design was to develop a virtual worskshop to showcase (in the most immersive way possible) the process and collections of the brand. You can watch a slideshow with some screenshots.

And the screenshots in JPG format: #1 #2 #3 #4



June 17, 2009, 3:50pm

Photograph

Wines From Spain
Design commissioned to Kitchen by the Ministry of Foreign Affairs of my country (its branch Instituto de Comercio Exterior more exactly). Its mission is to promote the Spanish wine industry in other countries.
Some additional screenshots:
Screenshot #1
Screenshot #2
Screenshot #3
Screenshot #4

Wines From Spain

Design commissioned to Kitchen by the Ministry of Foreign Affairs of my country (its branch Instituto de Comercio Exterior more exactly). Its mission is to promote the Spanish wine industry in other countries.

Some additional screenshots:



April 02, 2009, 1:37pm

Photograph

Wines From Spain - headers
These are some vector illustrations I did for the Wines From Spain project. The headers are themed according to the different sections of the website.
Click on the image to view in full.

Wines From Spain - headers

These are some vector illustrations I did for the Wines From Spain project. The headers are themed according to the different sections of the website.

Click on the image to view in full.



April 01, 2009, 1:47pm

Photograph

Wines From Spain - animations
Basing on their corporate identity illustrations, I made some vector keyframes that served as storyboard for the talented guys at Organic Fields to breathe life into them. The final animation illustrates the process of winemaking. I am very happy with the result!
Click on the image to check it out.

Wines From Spain - animations

Basing on their corporate identity illustrations, I made some vector keyframes that served as storyboard for the talented guys at Organic Fields to breathe life into them. The final animation illustrates the process of winemaking. I am very happy with the result!

Click on the image to check it out.



April 01, 2009, 8:17am